Services

 

Implement an SEO Strategy

Consumers today are starting their product research through search engines. More than half of all shoppers have used Google to discover or find a new brand. 

Search engines are the most important channel for generating leads. If your site isn’t ranking for target keywords, your audience will land on competing pages instead. 

So, how do you increase your visibility in the search results? 

Start by implementing an SEO strategy. 

Identify keywords that your audience would search for to find your products or services. Use free tools like Keyword Planner. a free keyword research tool from Google, to help you uncover even more keywords to target.

Be sure to include your keywords in the following areas of your site:

•       Title tags

•       Header tags

•       Meta descriptions

•       Image ALT tags

•       URLs

Google ads

Here are a few tips to help you improve your Google Ads campaigns, and drive more traffic and leads:

•       Use long tail keywords. There are two types of keywords: short tail and long tail. ...

•       Test, and then test again. ...

•       Remove underperforming keywords. ...

•       Invest in successful keywords. ...

•       Use Smart Bidding.

 

Utilize an Email Marketing Strategy

The beauty of email marketing is that it’s a powerful, flexible and measurable marketing channel. It’s a conversion-rich strategy that enables brands to reach new customers and grow revenue on a minimal budget. 

To generate email leads, you have to first identify your ideal clients and understand their pain points. Then, tailor an offer that solves those problems and create a landing page to direct leads to, and make sure it includes an opt-in form. 

Once you get a few leads, the process doesn’t end there. Give them a reason not to resist the service or product you offer. Send them personalized yet valuable content to reel them in and turn them into customers. Email marketing software can help you create customized emails and perform A/B testing to tweak the strategy where necessary

 

Join Social Media Groups and Communities   

When you find a social media group and community that aligns with your industry, you’re able to directly tap into potential customers. For example, a CRM group on Facebook is probably made up of people who use CRM software, like sales professionals, marketing teams, and customer support representatives. If you’re in the business of creating CRMs, or if your company targets these individuals, it makes sense to join this group. 

All you have to do is dive in and establish real connections with these people. Share the content you create that you think will be helpful. Even try sharing some special promos or offers you have, as well as a link to join your email list. But remember, these communities and groups have unique rules of engagement, so make sure you respect them.